Fashion industry needs to tell more about its differentiating elements, the quality of the products, the sustainability of the processes, the safety and adequacy to the needs of consumption as well as the certification of origin. The growth of the Brand Image passes through a greater awareness by consumer regarding the reasons that support a Premium Price. The supply chain process digital image contains a message for the consumer: it allows you to clearly and concretely convey the values ​​you pursue in the creation of your product: quality, originality, attention to the environment and sustainability and to counteract the counterfeiting. XTAP provides the services necessary to achieve all the objectives on national or international supply chains with a single infrastructure.